Marketing is Like Building a Campfire: Steady Fuel Beats Big Flames

Ever tried to start a campfire by dumping all your wood on at once? You get a big flare-up, then... nothing. Your marketing works the same way.

Most small business owners approach marketing like they're trying to create a bonfire in one go. They post everywhere, try every strategy, and burn through their energy in a week. Then they wonder why the fire dies out.

The Problem with Bonfire Marketing

• You create a big burst of activity, then burn out

• You run out of "fuel" (content, energy, ideas)

• Your audience sees the flare-up, then nothing for weeks

But experienced campers know the secret: steady, consistent fuel creates the fire that lasts all night.

Kindling vs. Logs

In marketing, you need both quick wins and long-term consistency:

Your kindling (quick, frequent content):

• Social media posts - 2-3 times per week

• Stories or quick updates - daily if possible

Your logs (substantial, lasting content):

• Blog posts - once or twice per month

• Newsletters - every two weeks

• In-depth content that keeps "burning" long after you publish it

Why the Steady Fire Approach Works

• It builds sustainable habits you can maintain

• Your audience knows when to expect new content

• You avoid the feast-or-famine cycle that kills momentum

Just like a well-tended campfire, it gets easier to maintain once you've got the rhythm down.

What to Do Next:

• Choose your "fire pit" - pick one main platform to focus on

• Gather your kindling - create a list of quick content ideas

• Prep your logs - plan your bigger content pieces in advance

The best fires aren't the biggest ones - they're the ones that burn steady and keep everyone warm all night long.