The Marketing GPS: How to Course-Correct Without Starting Over
You wouldn’t drive cross-country without checking your GPS.
So why run your marketing without knowing where it’s actually taking you?
Most business owners are too busy creating content to stop and evaluate it.
That’s how you end up posting every day… and still going nowhere.
Strategic simplicity isn’t just about doing less. It’s about knowing what’s actually working — and what needs a course correction.
The Problem: When Effort Doesn’t Equal Progress
If this sounds familiar, you’re not alone:
You’re publishing content regularly, but have no idea what’s working
You feel like every week you’re starting from scratch
You’re posting on platforms because you “should,” not because they drive results
You’re repeating the same things, hoping for different outcomes
Your marketing doesn’t need more hustle — it needs more honesty.
The Solution: The 30-Minute Monthly Audit
This is your Marketing GPS — a short, strategic check-in to keep you aligned with where you’re actually trying to go.
Step 1: The Performance Scan (10 min)
Look at what you created in the past month:
Blog traffic: page views, time on page
Emails: open + click-through rates
Social: saves, shares, replies, DMs
Ask: What made people stop, engage, or respond?
Step 2: The Energy Audit (10 min)
Now look inward — what was the cost of that content?
What felt easy and energizing?
What felt like pulling teeth?
What took longer than it was worth?
What are you doing out of habit — not strategy?
Ask: What’s draining your creative energy without delivering results?
Step 3: The Goldmine Check (5 min)
What content deserves another life?
Could a popular blog become a short video?
Could a strong caption become a newsletter?
Could an overlooked post be re-edited and reposted?
Ask: Where am I sitting on content I haven’t fully leveraged?
Step 4: The Course Correction (5 min)
Make one decision in each of these areas:
STOP: What will you let go of next month?
START: What small experiment will you test?
SCALE: What’s already working — and deserves more attention?
The Real Win
You don’t need a complete overhaul.
You just need to check your direction before hitting the gas again.
This simple 30-minute audit turns guesswork into growth — and keeps your strategy grounded in reality.
Bottom line:
If it’s not working, tweak — don’t quit.
Your content already holds the clues.
You just have to look.